Last edited by Mezishura
Monday, July 13, 2020 | History

8 edition of E-marketing found in the catalog.

E-marketing

Judy Strauss

E-marketing

by Judy Strauss

  • 1 Want to read
  • 35 Currently reading

Published by Pearson Prentice Hall in Upper Saddle River, NJ .
Written in English

    Subjects:
  • Internet marketing

  • Edition Notes

    Includes bibliographical references and index.

    StatementJudy Strauss, Raymond Frost.
    ContributionsFrost, Raymond, 1960-
    Classifications
    LC ClassificationsHF5415.1265 .S774 2009
    The Physical Object
    Paginationp. cm.
    ID Numbers
    Open LibraryOL22542019M
    ISBN 100136154409
    ISBN 109780136154402
    LC Control Number2008039965

    ISBN: OCLC Number: Description: 1 online resource: illustrations: Contents: Past, present, and future --Strategic e-marketing and performance metrics --The e-marketing plan --Global e-marketing --Ethical and legal issues --E-marketing research --Consumer behavior online --Segmentation, targeting, differentiation, and. Rent E-marketing 7th edition () today, or search our site for other textbooks by Raymond D. Frost. Every textbook comes with a day "Any Reason" guarantee. Published by Routledge. E-marketing 7th edition solutions are available for this textbook. Need more help with E-marketing ASAP? We have you covered with 24/7 instant online Price: $

    is a platform for academics to share research papers. Facebook isn’t new, and neither is the idea that every business needs a Facebook presence. However, a lot has changed since Facebook first entered the marketing scene. Today, the world’s largest social network can do things many of us would never have dreamed of 10 years ago: host degree videos, sell products via a chatbot, or even.

    E-Marketing. Abstract. The 5th edition of E-Marketing treats the subject as traditional marketing with a twist: the Internet and other technologies have had a profound effect on the way we do business. This transformation has resulted in new business techniques that add customer value, build customer relationships, and increase company. Bookstore marketing brings in customers and develops loyalty Marketing is ongoing if you want to keep good customers and find new ones, but bookstore marketing budgets are pretty slim, pushing us to be careful about prioritizing our strategies. Typically, bookstore owners spend 2 percent or less of annual sales on marketing.


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Strauss is co-author of the trade E-marketing book Radically Transparent: Monitoring and Managing Reputations Online, and textbooks Building Effective Web Sites and the E-Marketing Guide. She has had many years of professional experience in marketing, serving as entrepreneur as Cited by: eMarketing: the essential guide to marketing in a digital world is the result of over 14 years of experience in a leading international marketing agency filled with brave, curious minds.

Updated 5th edition features Learning outcomes, key terms and concepts 19 up-to-date Cited by: 8. As an additional chapter, it would be neat to compare e-marketing as it is known and used in America to other countries.

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How to Download Digital Marketing Pdf. The book covers the majority of all the basic e-marketing information, and does a good job explaining the information Reviewed by Luningning on My Rate 3 this book is fun to read i like the conversation its helping to,thats why i love ebook so much a lot of sense Reviewed by Abhay Bhati on My Rate 4 best book on building.

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No knowledge of data analysis, or social network analysis is presumed. For all the concepts discussed in this book, we will provide in-depth description of the underlying assumptions and explain via construction of examples.We’re celebrating the 10th anniversary of our eMarketing textbook print edition.

We’re fairly confident in saying that since its humble launch inthis book has grown to become the most widely used digital marketing textbook on the planet!

Our 6th edition is a big evolution from its predecessor. Besides being fully updated with new [ ].She is an award winning author of 12 books and numerous academic papers in Internet marketing, advertising, and marketing education.

Strauss is co-author of the trade book Radically Transparent: Monitoring and Managing Reputations Online, and textbooks Building Effective Web Sites and the E-Marketing Guide/5(60).